BrightLine has raised $490.0M, a sizable bet on the company's pitch that television advertising can be made to perform like digital.
BrightLine builds interactive CTV ad formats - shoppable, measurable spots designed natively for streaming, rather than repurposed from linear TV. The company says its integrations across the streaming ecosystem let brands, agencies, and media partners run those formats at scale, and that it counts the largest streamers and Fortune 100 advertisers among its customers.

















