Sober & Co Raises $78K Funding

Simpl

Simpl is India’s leading 1-tap checkout network meant to make payments invisible and money intelligent. It is committed to the simplification and democratisation of digital transformation in the payments space. As India’s foremost consumer experience platform, Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000+ available merchants and millions of trusted users pan-India, Simpl envisions creating an inclusive digital payment experience for India that empowers and fosters trust between merchants and their customers. Simpl provides a full-stack solution for e-commerce conversion. It enables merchants to give customers 1-tap checkout, buyer protection, and a pay-later facility to allow them to feel safe and trusted when shopping online. Through Simpl, merchants can provide consumers with an easy, secure, and intuitive user experience. For career opportunities: recruitment@getsimpl.com For press queries: media@getsimpl.com For partnership opportunities: biz@getsimpl.com

Protein Pantry

Protein Pantry is India’s first high-protein, low-calorie vegetarian food brand. Our range includes ready-to-cook soya chaap, tikkis, and cutlets made with real ingredients, no maida, and no preservatives. Protein Pantry started when an ex-chef and fitness junkie met and started a life together. They both worked high-pressure corporate jobs and barely got time to eat well. Most days ended with takeout menus, guilt, and a promise to “eat better tomorrow.” They never wanted six-pack abs, just food that felt home-like and wholesome. But everything on the shelves was either protein junk or joyless. For too long, protein has been trapped in shakes, bars, and the “gym bro” bubble. The rest of us, the everyday eaters, the moms, the busy 9-to-5ers, the late-night snackers, were left choosing between joy and nutrition. Protein Pantry began as a rebellion against that choice. We wanted to make food that your body loves and your tongue craves, the kind that fits right into your dal-chawal dinners and chai-time cravings. That’s when we decided to create what we couldn’t find: real food that fuels you, not fakes it. From pre-marinated chaaps to ready-to-cook tikkis, every Protein Pantry product is made with clean ingredients, familiar flavours, and one simple goal: to make eating healthy feel joyful again. Rooted in Indian kitchens. Built for modern lives. This is food that fits your plate, your pace, and your culture.