Wavo.co has raised $11.2M to go after the ecommerce brands that standard lead databases can't find. The company maps U.S. ecommerce brands through their digital footprint - traffic, products, ad activity, tech stack, revenue - rather than LinkedIn profiles, and says it holds 885K+ brand owner contacts that don't appear in Apollo, ZoomInfo, or similar tools.
Eurazeo, Axeleo Capital, and HUB612 backed the round. Wavo's pitch is aimed at agencies tired of pitching the same brands as everyone else: it counts 3.4M+ U.S. ecommerce brands mapped, with ecommerce-specific filters and built-in outreach automation and deliverability tracking. Agencies including Evolved Commerce and Giant Partners use it to book clients through cold outreach.
