Allergy season is getting a beauty-industry makeover. Wizard Wellness, Inc. has raised $7.0M in a funding round backed by True Beauty Ventures, G9 Ventures, Able Partners, and The Venture Collective.
The company, founded by beauty and wellness formulator Lorne Lucree, is positioning itself as a "cleanical" alternative to traditional allergy care-blending skincare logic and microbiome research into a drug-free, three-step system (Cleanse, Relieve, Balance). Launched in January 2026, Wizard aims to turn the reactive chore of managing allergies into a daily wellness ritual, with products designed for immediate relief and long-term support. The fresh capital arrives as the brand looks to carve out a niche in a market long dominated by clinical, pharmaceutical-heavy players.

















