Cowboy Raises $5.0M in Funding

Vereda

Vereda exists to bring farmers and suppliers closer together. Over time, the agricultural supply chain has become increasingly fragmented, creating inefficiencies, unnecessary intermediaries, and higher costs across the ecosystem. Our mission is to reimagine agricultural commerce from the ground up. Vereda leverages AI to simplify how farmers source, purchase, and finance the products they need to operate, removing friction from a market that has historically been complex, offline, and relationship driven. At the core of Vereda is an AI native commerce platform that delivers a seamless procurement experience through WhatsApp, powered by embedded financing and supported by a nationwide network of field consultants that scales trust across rural Brazil. Headquartered in Rio Verde, Goiás, at the heart of Brazilian agriculture, Vereda is built from the field and designed around farmers' daily workflows. Every interaction strengthens our platform, generating proprietary data, reinforcing network effects, and accelerating our vision of building the commercial and financial infrastructure for one of the world's largest agricultural markets. Talk to Vera, our AI purchasing assistant, and discover a simpler way to source and finance agricultural supplies.